1.0 Objective: To explain the concept of motivation, the different theories of motivation, the types of motivation, and state how to use motivation as a managerial tool.
1.1 Nearly all the conscious behavior of human beings is motivated. The internal needs and drives lead to tensions, which result in actions. The need for food results in hunger and hence a person is motivated to eat.
1.2 A manager requires creating and maintaining an environment in which individuals work together in groups towards the accomplishment of common objectives. A manager cannot do a job without knowing what motivates people. The building of motivating factors into organizational roles, the staffing of these roles, and the entire process of leading people must be built on knowledge of motivation. It is necessary to remember that level of motivation varies both between individuals and within individuals at different times. Today in the increasingly competitive environment, maintaining a highly motivated workforce is the most challenging task. The art of motivation starts by learning how to influence the behavior of the individual. This understanding helps to achieve both the individual as well as organizational objectives.
1.3 Motivation is a powerful tool in the hands of leaders. It can persuade, convince and propel. People to act.
2.0 WHAT IS MOTIVATION?
2.1 It is a general tendency to believe that motivation is a personal trait. Some people have it and the others don’t. In practice, some are labeled to be lazy because they do not display an outward sign of motivation. However, individuals differ in their basic motivational drives. It also depends upon their areas of interest. The concept of motivation is situational and its level varies between different individuals and at different times. If you understand what motivates people, you have at your command the most powerful tool for dealing with them.