Behavioral & Attitudinal Change | Behavior And Attitude
Behavioral & Attitudinal Change | Behavior And Attitude
1.0 INTRODUCTION
There are rapid changes taking place in the telecommunication field. Every day we hear new inventions and induction of new services. With these changes, we ought to face new competitions and challenges. We have to be prepared to meet these challenges to become competent and successful. For this, we need to bring positive changes to our organization.
The ‘change’ in the organization, for its survival and growth, can be brought by induction of changes in the following fields.
Changes in Technology, equipment & material,
Changes in knowledge and skills of people,
Changes “in people” by bringing change in Behavior and Attitudes of people,
Overall change in Organisational culture.
1.1 Our strength & Achievements
• The Telecom network in our country has grown rapidly over the last 10-15 years, keeping pace with the world’s latest technologies.
• Our revenues have also grown and sufficient funds were available so far, for our growth.
• We have acquired the latest telecom technologies.
• We have the best of the technical manpower and latest expertise.
• We are quick in acquiring the latest technical knowledge and skills.
• We have invaluable assets in the form of lands, buildings, huge infrastructures, and equipment.
1.1 Our Weaknesses
One OF OUR WEAKNESSES in which we need to pay special attention is “Behaviour & Attitude” of all of us, at all levels, our behavior & attitude towards our customers as well as interpersonal behavior among the various cadres of employees.
In other words, we need to bring an overall change in organizational culture
Unlike equipment, the people can not be changed (replaced) so easily, i.e. organizational change can not be brought by changing(replacing)people, but by bringing Change ‘in’ people We need to bring positive changes ‘in’ the people.
In this course, we will discuss the process of Behavioral and Attitudinal training to bring change ‘in’ the people of the organization.
2.0 HISTORICAL BACKGROUND
• The DOT is one of the oldest departments of the Government of India, with a history of over 120 years.
• The department has an employee force of about 4 lakhs.
• The operation area of the Department is spread over the whole of the country covering the majority (about 60%) of the villages and most of the block headquarters.
Department of Telecommunications has been the only telecom service provider in the country until recently. This department under the Central Government has developed its own unique culture over the time. Being a Government department, its people have so far wielded a certain kind of control and authority over the service of telecom in the country. This has generated a definite behavior and specific attitudes in the employees working at different levels, maintaining the same for many years. Their well-known characteristic is that of the controller of scarce resources. It is the organizational culture in any Government department.
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